We conduct an advertising campaign for you as a part of this service. You choose keywords, which are words or phrases related to your business, determine the budget for the campaign. Then we create ads, run them and optimize if necessary.
Your ads appear on Google and Bing. When people run the search using one of your keywords, your ad may appear next to the search results.
STEP 1 - We define perfomance goals and review current setup
STEP 2 - We implement tracking codes and goals on your site / app
STEP 3 - We build your Keywords and targeting
STEP 4 - We develop ads copy and creatives
STEP 5 - We optimize your landing pages
STEP 6 - We create your bidding strategy
1. What Is PPC?
PPC stands for Pay-Per-Click company. It's marketing term to describe online advertising model where you pay when people click on your ad banners. There are also PPC companies that charge per impression, per view and more.
2. How much PPC companies cost?
PPC companies have several pricing models: flat costs, based on perfomance or based on the ad spend. For example, the flat fee could be $500 a month and the percentage could be 5% of ad spend.
3. Why should I oursorce PPC instead of doing it myself?
Honestly, running PPC requires strong math, analytical skill and experience. Most first companies run into issues and end up with negative ROI.